Adam Shona

Adam Shona
Adam Shona

Investment Advisor

B.Comm Finance


Working together to help you achieve what truly matters to you



(416) 512-7645

Office Location

5140 Yonge Street Suite 1600 North York, ON M2N 6L7. map

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I have been working in the investment industry helping advise families for over fifteen years and have worked in banking close to twenty years. I have a Bachelor of Commerce Degree (B.Comm) with a major in Finance from The John Molson School of Business at Concordia University and the Chartered Investment Manager (CIM®) designation. I have been working alongside Senior Investment Advisor Meir Rotenberg for over ten years. 

Meir holds the Professional Financial Planning (PFP®) designation, and is a CFA® charterholder. He has been advising families for over twenty years. Prior to this, he worked as an Investment Banker for eight years, on both Wall Street and Bay Street, with JP Morgan and Merrill Lynch.


B.Comm Finance


The Need

In today’s world of endless possibilities, growing complexity but increasingly limited time, it would be optimal that one find an investment advisor who considers the opportunities, weighs the risks, selects carefully, and cares deeply about the results.

Look no further.

The Offering

The process begins with your goals and dreams - for you and your family.  Together we design a realistic long-term plan that is positioned to help meet your goals while providing a strong and realistic chance of reaching your dreams.   

The plan is then implemented, tracked, reviewed and updated as needed, consulting with you each step of the way.

We then work to help ensure your assets and income are prudently protected.

Significantly, everything is done with a close eye on tax efficiency and cost minimization.  

Additionally, in line with our core belief in gratitude and giving back, a percentage of all fees are donated to charity.

Lastly, well aware that we are in a service industry, one of our priorities is to ensure that your experience always meets or exceeds expectations. 
North York Skyline


My team operates from a set of key fundamental beliefs.

1. Manage risk. One must be well aware of any risks taken when investing. Measuring and mitigating risk should be part of any investment process.

2. Research and Understand. While easily and often said, there are few who successfully spend the time and resources required to learn deeply. We work closely with those who do.

3. Invest smartly. Fundamentally and competitively strong companies offer attractive returns in the long run, making speculative activity unnecessary and, most of the time, imprudent.

4. Find the specialists. There are always those who are smarter and better informed than us in specific areas. We seek them out, and invest portions of our clients' portfolio with them.

5. Work towards a goal. A long-term investment plan should be built on one's objectives and it should only be modified if these objectives change.

6. Don't try to time the market. As long as the objectives have not changed, raising and lowering of risk should be limited to rebalancing.

7. Focus on the after-tax return. It is very worthwhile spending time carefully considering, and minimizing, taxation.

8. The right advice is more important than what people want to hear. Clients deserve clarity and transparency in all things, even if that requires additional time. Excellent client service must be a priority.

The Consultation

The time you spend discussing your financial goals and dreams may be the best investment you make. Please contact us to book your free, no-obligation consultation.

Monthly Update - Jan 2024

Topic: Letter of Wishes