At Wells on Wealth we believe that having an active approach towards your investments while using our 5 pillars of understanding help to empower our clients and provide greater transparency and growth in the long run.
Our FIVE PILLARS of UNDERSTANDING.
1. Know what you OWN
2. Know how much RISK you are taking
3. Know what your TOTAL COSTS are including both the MER fees and Advice fees
4. Know what your PERFORMANCE has been for your given level of exposure.
5. Know what the GOALS are for your money and formulate a Wealth Plan
Our Investment philosophy is called Stripped Back Investing. It involves buying traditional stocks and bonds of large capitalization North American Companies. We avoid using ETF's and mutual funds whenever possible and limit ourselves to between 15-20 Canadian Equities and 15-20 US Equities. Our portfolio construction involves four basic components, Canadian Equity, US Equity, Canadian Fixed Income, and US Fixed Income. Each individual account is a combination of these four basic components, and many of our holdings have a history of paying strong dividends that tend to increase on a yearly basis.
We manage a family's assets from a total household level, that being the summation of all the family's individual accounts. Each individual separate account has its own unique risk parameter and the overall household risk profile is the risk weighted average of all the individual accounts. As different accounts have potentially different goals, specific risk band strategies may be applied to each unique account.
Wells on Wealth Group is part of TD Wealth Private Investment Advice, a division of TD Waterhouse Canada Inc. which is a subsidiary of The Toronto-Dominion Bank.