February 5, 2025
When I was growing up, when someone said something upsetting, my Mom would encourage me to count to ten before I reacted. I mention this because when President Trump announced the 25% tariffs on Canadian and Mexican goods on the weekend, I opted to wait 48 hours before I dove into the implications of his edict and sent off an email to clients. For some people, you need to count to ten before reacting. However, it seems that for President Trump you need to wait at least 24 hours. Sure enough, President Trump got the attention of Canada and Mexico and has delayed the start of the tariffs for 30 days.
I suspect we will continue to see this kind of behavior, a dramatic difference from what we have been accustomed to. Policies will focus on 'America First' regardless of broader implications. America First is not just a political slogan, it's a focus on prioritizing US interests in trade, foreign policy, and immigration. With the recent tariff discussions, let's focus on trade.
Typically, with trade, there is a fundamental concept at play called comparative advantage. This is where countries (or businesses) can benefit from trade by specializing in producing goods at the lowest cost compared to others. When goods are traded, sellers benefit from the sale and purchasers benefit from the reduced cost of goods. Also embedded in trade agreements is an understanding that both parties want to benefit and that this mutual benefit is necessary for the agreement to last.
The new administration in the US is applying untraditional concepts when it comes to trade relations, and they are appealing to their voter base who lost manufacturing jobs to other countries. For Republican voters, tariffs on imported goods represent a step toward bringing jobs back to the US – a mandate for President Trump. This focus on tariffs also aligns with the President's approach to business, as a deal maker ensuring clear winners and losers. His rhetoric continues to tell us that he will do what he can to ensure America comes first. This is important to keep in mind as we learn more about this administration's policies, as some pose a detriment to the US consumer, but are framed in the Make America Great messaging.
A few details on US trade and tariffs:
- Unlike most countries that are dependent on America, the US is trade diversified. Seventy percent of all Canadian exports are to the US while only 18% of American exports are to Canada. Similarly, 80% of Mexican exports are to the US while only 15% of US exports are to Mexico.
- Tariffs are the most effective tool the US can use to impact behavior. Publicly President Trump wants to use tariffs to put pressure on Canada and Mexico to do more at the borders to stop fentanyl from entering the US, however our analysts also feel that President Trump wants to use tariffs to renegotiate the USMCA (which is the also known as NAFTA 2.0) which came into force in March 2020.
- Europe will not go unscathed; President Trump is going to use tariffs to have them commit to more military spending. Expect US tariffs on Europe to be announced on February 18th.
- For now, since the US has a trade surplus with the UK, it most likely will not be subject to tariffs.
- There's a flat 10% tariff for China.
- Of importance, if tariffs are put in place, there are no exemptions and no process to file for an exemption.