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Cameron Cross

Vice PresidentInvestment Advisor

  • M.Sc
  • MBA
  • CIM®

Working together to help you achieve what truly matters to you

Cross Family Office-Full-Dejan.jpg

The Cross Family Office is one of the only wealth management teams located in both Toronto and London, established to help meet the needs of ultra-high net worth investors and sports and entertainment professionals. They have devised a unique program in the wealth management industry which helps to give these affluent investors a white glove concierge style service.

Professional athletes know the importance of a team. The support and advice they receive from their team of agents, coaches, teammates, managers, friends, and family, play a major role in their achievements. Affluent investors are not different: choosing the right team for their wealth management needs can mean the difference between growing and maintaining their wealth, financial stagnation or even failure.

The Cross Family Office Sports and Entertainment Program offers a sharp focus with a concierge, high-touch, VIP service, striving to go above-and-beyond, extending service outside geographic boundaries and outside of regular office hours.

The Cross Family Office exclusive client list includes tennis professionals, golf professionals, entertainers and agents.


With over 20 year of combined experience, the Cross Family Office acts as your single-point-of-contact within TD Bank Group – accessing capital markets for products, services and expertise required to fulfill even the most complex planning needs.

Our exclusive client list includes ultra-high net worth families, professional athletes, entertainment industry professionals, corporate executives, successful business owners, medical professionals, legal and accounting professionals, and entrepreneurs.

Working with other TD Specialists, their clients have access to an extensive range of services including:

  • Global Asset Allocation & Investment Strategy Consulting
  • Portfolio Management
  • Performance Reporting
  • Financial Planning
  • Estate Planning
  • Philanthropic Planning
  • Life Insurance Analysis
  • Financing - Line of Credit & Mortgages
  • Risk Management & Asset Protection Consulting
  • Retirement Planning
  • Document Management & Record Keeping
  • Bill Payment Services
  • Cross Border Services
  • Trustee Service
  • Coordination of Professionals - Accountants & Lawyers
  • Cash Management 

The Cross Family Office has the following characteristics:

  • Concierge high-touch service: We have high relative average account sizes and low client to employee ratios allowing us to place a great deal of focus and attention on each client family.
  • Independence: We follow a “service delivery model” and hold ourselves out as an objective provider of advice that places the interests of our clients first.
  • Breadth and integration of services: We provide a wide array of services and typically oversee our clients’ entire financial situation. We hold and protect full information about our client's investments, tax situation, estate plan and family dynamics. With this information, we assist in structuring and administering our clients’ financial universe in an optimal way.
  • Professionals with diverse skills and deep specialties: Through TD Specialists, our clients have access to a wide array of specialty knowledge on topics such as: income taxation, estate planning, planned giving and portfolio management.
  • Multi-generational planning: Planning encompasses the family’s goals which typically include passing wealth down to lower generations in a tax-efficient manner. Children and grandchildren are often clients and are counseled on investments, tax and estate planning strategies, and philanthropy. We often coordinate and moderate family meetings.
  • Outsourcing: We do not provide all services in-house. Investment management is typically outsourced to experienced and proven independent third party portfolio managers. Legal, tax and accounting advice is provided through TD specialists, however implementation services are outsourced.
  • Focus on taxable investor: For most of our clients the focus is on minimizing taxation as the bulk of our client's assets are subject to long-term capital gains. 


Clients can benefit from:

  • Objective financial advice
  • Creative solutions
  • Clearinghouse for financial, investment, tax and estate planning ideas
  • Cross-fertilization of ideas resulting from solving issues for multiple families
  • One asset-based fee
  • Advice from professional team with diverse backgrounds
  • Coordination of complimentary advisors
  • Proactive advice – a function of low client to employee ratio and frequency of meetings
  • Engagement of experienced money managers, custody, insurance, loans, etc.
  • Negotiated cost savings with other financial providers (e.g. investment management, custody, trading costs)
  • Integration of client’s estate plan, income taxes, investments, philanthropic goals, and family situation

When you engage Cross Family Office, the service you receive is supported by the significant resources of TD Bank Group, with over $800 billion in assets, and a comprehensive range of financial solutions that service TD clients around the world. For more than 155 years, TD has helped generations of clients with their personal, family and business assets in the ways that matter to them. TD offers banking with global reach, with over 2,500 locations across Canada and in the U.S., as well as operations in over 10 other countries.

Cross Family Office is a part of TD Wealth Private Investment Advice, a division of TD Waterhouse Canada Inc. which is a subsidiary of The Toronto-Dominion Bank.


Toll Free: 1(800) 846-5836
Fax: (519) 640-8552
Branch Office: (416) 307-6672
Branch Fax: (416) 307-6680


MBA & M.Sc. Finance - Virginia Commonwealth University, CIM® - Canadian Securities Institute


We're redefining private wealth management.

At TD Wealth Private Wealth Management, we believe in taking the time to discover what truly matters to you.  You'll have access to a team of the most integrated specialists in the industry who will get to know what's important to you before getting to your numbers.  It's private wealth management redefined, brought to you by one of the largest private wealth service providers in Canada.


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